Projects
Vicinity Media Consulting
- Lifelong Learning Institute
- Image and Marketing Update; Internal Communications
- Power Talk Media
- Due Diligence and Business Start-up
- Haven Totes, Inc.
- 501 (c) (3) status; Marketing and Outreach
- Eyeris Technologies
- Media Sector Market Strategy for AI Software Pilot
- Rotary Leadership Institute D5500
- Marketing Communications and Training Implementation
- GRC Galleries
- Website Design for On-line Art Gallery; On-line Marketing Strategy
- Perennial Films, Inc.
- Digital Strategy for advancement of Animated Educational products
- TDS Telecom Inc.
- Change management and company integration for new media aquisitions
- Hubbard Television
- Digital Sales Training and Client Education Seminars
- Harris Enterprises Inc.
- Expansion of digital offerings in small market newspaper operations
Executive Coaching
While Executive Coaching engagements are highly confidential, individuals are active within the following business sectors:
- Retained Executive Recruitment
- Non-Profit Leadership
- eCommerce Professionals
- Television Content Management
- Advertising Sales Management
- Higher Education Leadership
- SAAS Sales Professionals
Unique Expertise through Career Experience
- Change leadership for operational and organizational restructuring, as well as oversight of physical plant renovations for the consolidation of 4 radio stations, 2 television stations and multiple web-based products into an integrated media enterprise for Journal Broadcast Group. Successfully determined strategies and best practices for content, operating efficiencies and revenue development within a unique and untested business model, resulting in significant operating cost containment and earnings growth.
- Identified key internal and external talent in order to rebuild executive leadership teams for multiple media organizations, including Raycom Media and JBG, resulting in consistent growth in viewership, revenue and operating margins.
- Led under performing sales teams at Meredith Corporation, Raycom Media and JBG to exceed revenue goals, and significantly outpace market growth in three individual markets. Heavy focus on customer-centered solutions, maximizing inventory value, and individualized development plans for account executives, elevating professionalism and performance of the teams within their marketplace.
- Established multiple UPN affiliated television stations across the country from construction stage to on-going operations, covering all aspects including physical plant build-outs, business start up, launch marketing, staff development, HR and on-boarding procedures, FCC compliance, content acquisitions and group operating standards.
- Managerial career progression: Promotion Manager, News Production and Creative Services Manager, Operations Manager, Regional Sales Executive, National Sales Manager, General Sales Manager, Station Manager, General Manager, VP/Group Programming & Operations, VP/General Manager- single market, VP/Market Manager - multi station and multi market.
Education and Certifications
- Bachelor of Applied Arts from Central Michigan University, Broadcasting and Cinematic Arts Major, Music Minor
- Executive MBA track completed in Business/Finance with a concentration in Leadership Studies from Baker Center for Graduate Studies
- National Association of Broadcasters Education Foundation Broadcast Leadership Training Program - Class of 2003 (BLT 3)
- NABEF seminar "News for the Non-News Manager"
- Certified Executive Coach - ICF affiliated Leverage for Leaders Institute